AdWeek: DaimlerChrysler Keeps Web Work With Organic

Daimler-Chrysler decided to keep their incumbent agency Organic, despite a long, arduous review in which it had to beat out sibling agency Critical Mass.

Client spending rocketed back up this year, with Daimler-Chrysler spending at a rate of about $15 million annually, which is half again what it was spending last year, although still only half of what it spent at the peak of the first online boom. When Daimler-Chrysler spent $30 million in 2000, it accounted for about a third of Organic's business.