Cast of characters
with former Mayor Koch

On the heels of its content deal with YouTube video star Lisa Nova, the Daily Reel has inked a content deal with the co-creator of CryingWhileEating.com - a smash hit with over 65 million visitors to date.

Online video artist Casimir Nozkowski of Crying While Eating and satirists Dallas Penn (Dallaspenn.com) and Rafi Kam (Ohword.com) will develop an online video series that chronicles daily life in the Bronx.

Bodega, the first video in the series, is a humorous and biting bit of social commentary about the choices confronting people who live in "the poorest urban county in the country."

Like Lisa Nova, Nozkowski in part made a name for himself on YouTube, where his videos have been viewed nearly 200,000 times.

"We are excited to work with such a unique voice in the world of online video," said Daily Reel cofounder Jamie Patricof, referring to Nozkowski. "His videos are simultaneously humorous and dark, in this case portraying the complexities of life in the ghetto."

"Our videos are essentially us launching ourselves at a subject or landscape we find compelling and seeing what happens when we stir it up, talk to real people and get to the bottom of urban survival," Nozkowski said. "Becoming featured artists on the Daily Reel allows us to reach a broader audience with our mission and signals the beginning of a powerful series of co-produced videos like Bodega."