e-CommerceTimes: Building E-Commerce Partnerships That Work

In this article, Keith Regan mentions how Target Direct uses so-called "sitelets" to deliver customized sites that are easier to track separately thanks to their separate and distinct URLs. Since these sites are funded by merchant partners, these partners have a say about the look and feel. This leads to a navigation scheme that is separate from the main site, but Target didn't find that to be a problem. So far.