The British firm that made waves when it started waving around its "sense engine" patent on employing the semantic relationships between words to help determine relevant content announced its technology will be baked into three of its own new targeting platforms, as well as Experclick's ad network. Crystal Semantics says that its Textonomy.advance platform reads web pages and better interprets what they actually mean, allowing for better targeting. It comes in a client, server and a web-based version.