European firm Agence Virtuelle said it launched a tool for measuring organic search results across search engines in many languages at once. The E-positioning 4.0 application keeps tabs on positions translated into Latin languages, as well as Arabic, Japanese, Chinese, Russian and even some of those tough Eastern European tongues. It compiles results into a "brand index pressure" that signifies the brand's propensity to pop up in the top 20 listings for specific keywords.