MediaPost: Cross-Media Comes of Age

Multi-channel Marketing. Integrated Communications. Cross Platform Campaigns. Fancy words for something quite simple. Use the right communications medium. Maximize that medium's specific strengths. And do it in alignment with other media, meeting the consumption patterns of your target audience and achieving your plans media objectives.

Sounds fairly straight forward, right? Well it's amazing how many companies never get it right. Here are ten that did. Campaign examples from Travelocity, Jaguar, American Express, Astra Zeneka, Revlon, BMW, and others.