ClickZ's Zachary Rogers interviewed Crispin Porter's interactive chief Jeffrey Benjamin in a candid interview that shows a little bit of what's in store for the successful creative boutique's upcoming 2005 efforts. Don't expect repackaged Subservient Chickens, he says. Under way is a project akin to the BMW Mini "robot" piece, telling a story through developed websites, but this time using nonfiction elements. His biggest challenge right now: hiring enough creative people to keep up with demand.
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