AdWeek: CP+B Hires Benjamin to Start Digital Department

One of the hottest creative shops hired one of the hotter online creative directors to seed development of better interactive capabilities. Crispin Porter & Bogusky hired former Goodby, Silvertsein & Partners art director Jeff Benjamin to start a group out of its Miami office.

Benjamin has worked on Saturn and Hewlett-Packard at his old agency and will likely be tasked with coming up with new interactive work for Mini, Virgin Atlantic and Ikea in the coming year. Previously, Crispin Porter & Bogusky had outsourced online creative, often to Euro RSCG Circle in Seattle.