Crispin Porter & Bogusky and DDB Brasil each won the Cyber Lions Grand Prix at this year's Cannes International Advertising Film festival, with Crispin 's ComeClean.com, for household products brand Method, garnering rave reviews from the Cyber Lion judges, reports AdAge. DDB Brasil won for its "Reality Advertising" site for Henkel's Super Bonder Instant Glue. The Cyber Lions' jury president said both winners "were brave examples of how the Web could be used to help build up a brand."
The jury this year awarded 93 Lions, including 15 gold, down 10 from last year's 25. Almost all winners included video. Grand Prix-winning countries Brazil and the U.S. earned three golds each, the U.K. won two, and one each went to Canada, Germany, Korea, Japan, Spain, Sweden and the Netherlands.
The Cyber Lions reward creativity and strategic excellence in interactive marketing and is part of a portfolio of Cannes Lions awards, including honors for press, direct, film, media and outdoor, DM News explains.
