The Voice of Online Marketing | MEDIA KIT | NEWS TIPS
The latest practical news and developments at the intersection of search, email,
social media, mobile marketing, web analytics, online advertising, ecommerce and more.
Marketing News on Twitter Interactive marketing RSS newsfeed
Advertisement
Advertisement
MARKETING JOBS

Crispin Wins $300M Microsoft Assignment


Crispin's ubiquitous BK King

Crispin Porter + Bogusky, Miami won a global creative assignment from Microsoft worth $300 million.

The assignment calls for a global campaign defining Microsoft to consumers in the context of its mobile, Vista, and Live platforms.

McCann and Universal McCann shall serve as the lead creative and media agencies. UM will handle media duties on the assignment.

Microsoft's major media spend in the US was $325 million last year, down $25 million from 2006.

Search

Related Topics

Advertisement
Related stories:
  • Microsoft Aspires to Win Top Dog in Web Advertising
  • Subscribe to MarketingVOX|News

    Latest interactive marketing news Latest media planning news & facts Latest marketing data & research