Crispin's ubiquitous BK King

Crispin Porter + Bogusky, Miami won a global creative assignment from Microsoft worth $300 million.

The assignment calls for a global campaign defining Microsoft to consumers in the context of its mobile, Vista, and Live platforms.

McCann and Universal McCann shall serve as the lead creative and media agencies. UM will handle media duties on the assignment.

Microsoft's major media spend in the US was $325 million last year, down $25 million from 2006.