In a $34 million account move, ConAgra Foods has lifted its Slim Jim and Orville Redenbacher brands out of the laps of Crispin Porter & Bogusky, shifting both to Venables, Bell & Partners, according to Advertising Age.

Crispin drew some buzz for the brand some time ago with its decision to reanimate late popcorn icon Orville Redenbacher in an ad campaign earlier this year. The effort drew mixed reviews from ad reviewers and the public.