Cox Television has created a new ad sales division to handle spot sales on its 230 local TV stations, reports Mediaweek.

Cox Cross Media will be responsible for national spot sales on all 230 Cox TV sites, as well as Cox properties like AutoTrader and Travel Channel. The new division is an attempt by Cox to tap into the local spot market, which is expected to grow in the next few years.

Problems are on the horizon in terms of sales of the online spots, however. Internet Broadcasting is already responsible for selling ads on Cox station websites, which could present a conflict.

But, as some point out, that's a conversation for another day as roles become more clearly defined.