Tasty ad snack

Cox Cross Media (CXM), the digital sales component of Cox Enterprises, announced a marketing liaison with ABC's Television Stations Group.

ABC Television Stations presides over ABC-owned TV stations, websites and the ABC SuperSign in Times Square, in addition to a number of fringe outdoor offerings, like gas station, taxi cab and grocery store ad space.

The deal stipulates that CXM will manage online sales for the websites of ABC's 10 owned-and-operated local stations, with particular focus "on the whole multi-platform deal, which is really starting to take shape among agencies," said SVP Steve Shaw of CXM.

Both Cox and ABC have agreed to cross-promote one another's online brands. ABC will also benefit from CXM's current initiative: installing desktop databases at agencies, which provide access to geo-based inventory options. The offering will eventually be web-based.

CXM's objective is to ease the execution of multi-platform ad targeting and inventory buys, especially across online, TV and mobile. Online options include display ads, video and integration formats.