MediaPost: Court Investigates New Metric, Pitches 'CPI' As New Ad Market Break
Court TV today will introduce a new advertising metric called cost per involvement. The new metric uses Nielsen and other data sources combined with mathematical formulas to arrive at a price comparison point for consumer involvement. It's unclear exactly how "involvement" is being defined at this point, but it is an intriguing first step for a television entity to begin using metrics already in use for quite some time on the Internet.
