WPP's mOne Worldwide [not WPP's Ogilvy, as MarketingVOX previously reported] launched a system internally that helps optimize different versions of online creative. Called mEuclid, the system is in the lingo a restricting creative optimization tool, taking a set number of creative iterations and narrowing down the rotations to those that perform best. mOne claims a 15 to 30 percent lift in response from the automated system. Importantly, an analytics team meets regularly with the creatives in order to ensure learnings get digested.