The Voice of Online Marketing | MEDIA KIT | NEWS TIPS
The latest practical news and developments at the intersection of search, email,
social media, mobile marketing, web analytics, online advertising, ecommerce and more.
Marketing News on Twitter Interactive marketing RSS newsfeed
Advertisement
Advertisement
MARKETING JOBS

Coremetrics Buys IBM Analytics, to Offer Multi-channel Solution

Web analytics provider Coremetrics has acquired IBM's SurfAid Analytics, an on-demand web analytics service, reports DM News. SurfAid, created by IBM Global Services in 1996, has a customer base that spans communications, manufacturing, media, publishing, retail, financial services and travel/transportation, as well as corporate intranets. Coremetrics has also teamed with IBM to offer a multi-channel business analytics solution for websites running IBM's WebSphere Commerce e-commerce solution.

Search

Related Topics

Advertisement

Subscribe to MarketingVOX|News

Latest interactive marketing news Latest media planning news & facts Latest marketing data & research