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Coremetrics Launches Search Campaign Management Tool

Online metrics firm Coremetrics has launched what it says is a one-stop product for managing search marketing campaigns across platforms.

The product is called Coremetrics Search 2007 and seeks to make online campaign management and analysis easier for marketers. Search 2007 works on Google, Yahoo, MSN and other search networks.

Users can set up automatic bidding on keywords and drill down into the performance of those keywords to determine effiency. Integration with the Coremetrics Online Analytics product also gives marketers a look at conversion rates and other important data.

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