MarketingProfs: Is Your Company CAN-SPAM Compliant?

MarketingProfs published a Neil J. Squillante piece explaining some of the subtleties of Can-Spam Act compliance. In particular, Squillante has an idea for interpreting the intentions of recipients unsubscribing to third party lists - an unclear part of the law that has generated much controversy. Email marketers remain confused as to whether they need to completely remove a name - even from the parent list - if a message recipient chooses to unsubscribe from an email blast.