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CooperKatz Makes Blog PR Practice Out of Exec's Blog

A CooperKatz PR executive managed to parlay his own blog on PR and blogging issues into a practice division for the firm. CooperKatz announced it is putting Steve Rubel, author of the Micro Persuasion blog, in charge of a new line of practice involving monitoring, analyzing, planning and responding to issues that "bubble up" from blogs and other online channels.

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CooperKatz Makes Blog PR Practice Out of Exec's Blog

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