IAR: CoolSavings Moves Multi-Brand Coupons Online

Internet couponer CoolSavings introduced the web equivalent of the newspaper free standing insert (FSI), those slippery ad sections that newspapers make you wade through to get to the funnies. Billed as Multi-Brand Events, the company sells the new placements as a means to be able to collect much more data, including demographics and redemption, as well as which brand combinations work best.