Phill Robinson

Phill Robinson of Salesforce has left his post as Chief Operating Officer to join CacheLogic, a content delivery purveyor, as CEO.

Robinson worked on the Salesforce team since 2003, operating as Chief Marketing Officer before becoming COO of sales and distribution.

Robinson appears optimistic about the change, noting that "Consumer expectations of the Internet have risen sharply with the proliferation of broadband and Web 2.0," and pointing out the CacheLogic model can improve in areas where other content delivery platforms have traditionally fallen short.

In particular, CacheLogic's heavily-promoted VelociX offering is designed to help manage the digital assets of owners with properties that include video, audio, games and software downloads.