MediaPost: For - And On - The Record: Nets Claim Strong Upfront Sales, Price Gains

Contrary to stated intentions (although quite consistent with the predictions of media cynics), the large TV buyers handed themselves another big loss, giving price increases to the TV networks in the annual upfront negotiations, even in the face of yet-smaller media footprints.

Perhaps the new Association of National Advertisers subcommittee can adapt its mission from reform to a more realistic mission of merely coping with the ad agencies' addictions.