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Contextual vs. Search Listings Explained

ClickZ: Separating Search and Contextual Inventory

Search connoisseur Kevin Lee suggests what search engine marketers should do with the search listings newly-split between contextual listings and traditional search listings. His ClickZ column shows how to tell whether a visitor came from one versus the other and makes recommendations as to how to handle the additional complexity.

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Contextual vs. Search Listings Explained

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