The Voice of Online Marketing | MEDIA KIT | NEWS TIPS
The latest practical news and developments at the intersection of search, email,
social media, mobile marketing, web analytics, online advertising, ecommerce and more.
Marketing News on Twitter Interactive marketing RSS newsfeed
Advertisement
Advertisement
MARKETING JOBS

Contextual Tool Offers Search Ad Alternative to Publishers

Performance marketing network and interactive agency AdValiant, a division of Dialogue Group, has launched an online contextual advertising tool that delivers ads and content when users scroll over marked keywords, reports DM News. For example, a small ad for online car loans appears when a user scrolls over underlined phrases such as "car purchase" on CarCredit.com - or users can be prompted to sign up for e-newsletters or fill out applications.

AdValiant CEO Peter Bordes said this offering allows publishers to compete with search engines: "While web marketers have funneled an increasing amount of money into performance campaigns, the vast majority of this money has been directed to search engines, not to web publishers."

Search

Related Topics

Advertisement

Subscribe to MarketingVOX|News

Latest interactive marketing news Latest media planning news & facts Latest marketing data & research