NYT: If You Liked the Web Page, You'll Love the Ad

As noted here a few weeks ago, Google AdSense ads are everywhere. That now includes on WashingtonPost.com, which has made the New York Times take notice. They couldn't resist taking this dig:

The technology is not yet foolproof. The online edition of The New York Post, which is owned by the News Corporation, ran an article last month about a murder in which the victim's body parts were packed in a suitcase, and Google served up an ad for a luggage dealer.

Strangely, I know I've seen the NYT itself using Google AdSense ads, although the story neglects to mention that.

AdSense is all well and good, but what I'm still waiting for is to see mainstream content sites incorporate actual search results, the way sites like Business Week do with Business.com results. As I've said before, I believe the killer app of search marketing would be to replicate what Business.com has done with the B2B audience to different niches, like women or teen sites. For example, if I'm dELiA*s (targeting teen girls), I don't want to buy the keyword "sweater" on Overture or Google AdWords, as I don't want to pay for 55-year-old men or women who might click on that result. But, if I could advertise on the search results just on a number of teen sites like Bolt, Alloy, MTV.com, etc., then I'd know that I'm reaching my target audience and I could happily pay for clicks for generic terms like "sweater," or "shoes" or whatever.