ClickZ: Contextual Advertising, Part 2 of 2

Fredrick Marckini published his second of the two-part contextual ad listings series in ClickZ. The second part focuses on the publisher side of things and going through the conversion analysis.

Other published reports have noted that contextual ads perform far worse than pure search listing placements in initial conversion, but some writers have noted that they see a more powerful long-term brand influence.