Digitalsmiths, providers of personalized video discovery technology, has released enhancements to its Seamless Discovery platform that it says enable service providers, content providers and consumer electronics manufacturers to easily tailor content discovery experiences around their business requirements and revenue goals.
The Seamless Discovery Business Rules Engine gives customers new functionality to enhance and monetize video discovery experiences with personalized promotions that target different subsets of consumers, creating the ability to up-sell and cross-sell revenue-generating content and services.
With the Business Rules Engine, customized rules based on consumer preferences, subscription levels, geography, time of day/year, and other pre-defined and custom criteria can be strategically applied across the platform to control the output of personalized search results, recommendations and browsing experiences delivered to consumers.
A few examples of how the functionality can improve the consumer experience while driving new revenue include these:
Premium Content Promotion: With the Business Rules Engine, a rule can be created to target frequent viewers of "The Ultimate Fighter," the weekly series on FX with a sponsored recommendation for an upcoming UFC Pay-Per-View event.
Video On Demand Promotion: With the Business Rules Engine, a rule can be created to deliver sponsored recommendations for "Sherlock Holmes: A Game of Shadows" to subscribers who are fans of Robert Downey, Jr., the film's starring actor.
New Series Promotion: With the Business Rules Engine, a rule can be created to promote the Discovery Channel’s new show "Gold Rush: The Jungle" to frequent viewers of similar shows, such as "Deadliest Catch," the Discovery Channel series on Alaskan king crab fishermen.
The upshot, says the company, is that Seamless Discovery drives higher consumer engagement and satisfaction by connecting consumers to the most relevant video content available; with the integration of the Business Rules Engine, users can even more directly generate revenue from the discovery experiences.
Within the Business Rules Engine users can create, test, apply and manage rules across the entire Seamless Discovery platform. A sandbox environment enables customers to build rules then preview the impact on the discovery experience prior to making the rule live. A Reporting Console tracks real-time performance and results, offering reports on how business rules affect consumer actions and other key metrics.
Digitalsmiths will unveil the Business Rules Engine at IBC 2012 in Amsterdam.
