Most iPod users say they'd be willing to watch an ad in return for obtaining free video downloads, writes AdAge, citing a survey of iPod owners by Frank N. Magid Associates, which found that 54 percent of respondents would be more likely to purchase a video iPod if TV programs could be downloaded gratis, in exchange for watching a 30-second ad. Among those planning to purchase a video iPod, 72 percent said they would be more likely to download a TV program in exchange for watching an ad.