DMNews: Studies: Consumers Don't Like Spam, But Buy From It

If there is one thing everybody has agreed on at this week's spam forum, it's that spam is a problem. Trouble is, they can't agree on what spam is. Fifty-three percent of consumers said they agreed with the statement that spam is "any unwanted e-mail sent by companies from whom you have purchased something before," according to a study released yesterday at the forum by anti-spam services provider Mailshell. "Consumers' definitions of spam differ dramatically from marketers', service providers' and legislators' definitions of spam," the study said. "It will be difficult for all constituencies to agree on a solution until the problem is more clearly defined." However, 8 percent of those surveyed said they have purchased a product promoted to them via spam.

Also see -

Internet.com: Business Users Clearly Define Spam

CNET: Innocent emails are a victim of spam war