ClickZ: Audience Data Turns Consumer Sites Into B2B Channels

Dave Morgan, CEO of Tacoda, pointed out that the new trend among consumer sites to collect industry information from readers makes the business-to-consumer sites big competition for the business-to-business crowd.

Where previously, B-to-B sites were the only game in town for many business advertisers, the enormous world of consumer audiences will soon be sliced up and arranged in neat industry bundles.