AdAge: Merger of Adveritsing and Content Worries Consumers

Seventy-five percent of U.S. consumers believe that the intrusion of advertising into TV and movie content has increased over the past year — and many find it a distraction, according to an exclusive Advertising Age survey. […]

When consumers were asked whether they found product placement and integration and other new genres, such as online ad films, entertaining or distracting, 62% said they were distracting, with only 38% finding them entertaining. In a separate question, the majority, 72%, said the new genre was too pervasive, though consumers in the prime advertiser demographic of ages 18 to 34, were receptive: 46% of that group find it entertaining and 35% say it's not pervasive enough.

At best I think that this survey is confused, however it is interesting to see that these issues are being looked at. There is a massive difference between product placement and advertainment, to bunch both together without drawing a clear distinction is misleading.