The Voice of Online Marketing | MEDIA KIT | NEWS TIPS
The latest practical news and developments at the intersection of search, email,
social media, mobile marketing, web analytics, online advertising, ecommerce and more.
Marketing News on Twitter Interactive marketing RSS newsfeed

Consumer Products Get Personalized

No longer the mark of luxury, personalization has come to everyday items, according to the Seattle Post Intelligencer.

Converse, Heinz, M&Ms and Kleenex all have microsites where consumers can customize the products in question.

The idea of letting people put their own mark on everything from Kleenex boxes to M&Ms is catching on with marketers. They see letting consumers put their own stamp, photo, text or whatever else on a product as a way to increase that product's allure.

With more choices then ever on the market, personalization options are meant to encourage choosing that one product in particular.


Related Topics

Related stories:

Subscribe to MarketingVOX|News

Latest interactive marketing news Latest media planning news & facts Latest marketing data & research