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Congdon Stages Web Return with 'Sometimes Daily'


Can Congdon
make a comeback?

Amanda Congdon of Rocketboom fame returns to her roots with Sometimes Daily, an "interactive variety show that is embedded into my life," said Congdon, reports MediaBuyerPlanner.

Congdon abandoned Rocketboom — one of the first web video series to become a hit — in 2006, having joined ABC News to produce newscasts with her own eccentric brand of humor. However, she clashed with the culture there and left quietly last fall, according to The New York Times.

Congdon also formed a development deal with HBO, but nothing came of it.

The segments of Sometimes Daily — produced by independent studio Media Rights Capital — will be based on a weekly theme. Congdon hopes to "reinvent" the video blog format and try reconnecting with former Rocketboom fans.

The former web video darling may have an uphill battle. Two years ago, her quick wit helped her stand out amid scads of upstart online video shows, writes CNet, which adds, "Now, is there any online news program without a comely, wise-cracking young anchorwoman?"

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