Congdon

Amanda Congdon still considers herself just a blogger even though she's video-blogging for a major news organization, ABCNews.com. However, Congdon is also performing in infomercials for DuPont, according to CNET blogger Daniel Terdiman.

Staff journalists at most news organizations would likely be fired if such a thing were discovered, yet Congdon wrote a blog entry stating, "I am not subject to the 'rules' traditional journalists have to follow."

"Isn't that what new media is all about? Breaking the rules? Setting our own? I see nothing wrong with doing commercials," Congdon writes.

"That attitude is more one of someone intent on being a performer, not a journalist." says Terdiman. "Congdon is in a unique category: She is a blog-bred personality who has crossed over to mainstream news, making her part of the news team."