In its first Myspace advertising campaign to promote website Brides.com, Conde Nast is offering bridal widgets for brides to be.
According to AdWeek, the two-month ad program hopes to convert engaged women to brides.com by offering a sample of its content on its MySpace page. Branded widgets include a wedding countdown ticker and a quiz to determine what type - classic, modern or glamourous - the future bride is.
The site features video and photo samples from the site and a honeymoon giveaway sweepstakes. The $100,000 campaign will also dish out banner ads on MySpace.
Conde Nast was attracted to MySpace as a hotbed of brides to be, boasting nearly 9 million women age 21-34, the prime marriage years, said Pam Quandt, executive marketing director for Brides.com. The community environment was apparently also a major draw.