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Conde Nast Courts Brides on MySpace

In its first Myspace advertising campaign to promote website Brides.com, Conde Nast is offering bridal widgets for brides to be.

According to AdWeek, the two-month ad program hopes to convert engaged women to brides.com by offering a sample of its content on its MySpace page. Branded widgets include a wedding countdown ticker and a quiz to determine what type - classic, modern or glamourous - the future bride is.

The site features video and photo samples from the site and a honeymoon giveaway sweepstakes. The $100,000 campaign will also dish out banner ads on MySpace.

Conde Nast was attracted to MySpace as a hotbed of brides to be, boasting nearly 9 million women age 21-34, the prime marriage years, said Pam Quandt, executive marketing director for Brides.com. The community environment was apparently also a major draw.

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