comScore: Super Bowl Advertisements and Publicity Stunts Score Online

ComScore watches the surfing behavior of millions of people and on Super Bowl Sunday was proof positive of the link between the immediate impact of both advertising and PR. Cialis (an advertiser) saw an 1,868 percent increase in web traffic to its site vs. the prior Sunday. GoldenPalace.com also saw a 380 percent spike, but I'm sure streakers cost less than a Super Bowl spot. Needless to say, Janet Jackson related searches were the hottest of all, where halftime incident related searches "accounted for astonishing 50 percent of the total search volume among the top 200 search phrases."