Yahoo has hired a former comScore exec to head its global market research team.

Yahoo has named Peter Daboll, former president and CEO of comScore Media Metrix, as Yahoo's chief of insights and head of global market research, reports ClickZ. He will report to Cammie Dunaway, Yahoo's CMO. "This position was created to bring together the external world of market research and the wealth of internal data that Yahoo collects," Daboll is quoted as saying.

Daboll ran Media Metrix, the audience measurement division of comScore Networks, since 2002, when Media Metrix was acquired from Jupiter. He had been president of comScore's Media Solutions Division.

Yahoo's global market research provides strategic guidance and counsel - based on consumer brand and advertising research, market analysis, and industry trends - to help drive product development, marketing and media sales.