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comScore App, Mislabeled Spyware, Strives for Acceptance

After finding in December that its research software - downloaded to users' computers to track their web behavior as part of comScore's giant panel - has been targeted by anti-spyware software, the research firm is trying to get the industry to distinguish not just adware from spyware, but also what it calls researchware. Interestingly, some anti-spyware software treats adware applications that do not track user behavior as neutral presences, where research software tracking user behavior is flags as a potential security threat. comScore has been in direct contact with some security and anti-spyware software makers asking to be removed from blacklists. According to ClickZ, Computer Associates did indeed take them off a list, but said that they would soon be added this morning to a new category called "trackware," that users could determine whether or not should be automatically deleted.

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