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comScore Releases First Review of Latin American Internet Usage

comScore's World Metrix audience ratings service released its first region-wide report on Latin American internet usage, examining the online behavior of Latin American internet users age 15 and older who accessed the internet from a home or work computer in June 2007, reports MarketingCharts.

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Among comScore's findings:

  • On average, the Latin American Internet user spent 29 hours online in June - more than the global average of 25 hours.
  • Brazil had the largest online population with 15.8 million users, which is 11 percent of the country's population over the age of 15.

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  • Chile, with 45 percent of its population online, had the highest Internet penetration.
  • Internet users in Argentina were the most active of all users in the region - accessing the Internet an average of 18 days in the month.
  • The Brazilian Internet user viewed, on average, 3,371 pages during the month - 40 percent more than the Latin American average of 2,338.

MarketingCharts provides more data, including the leading web properties in Latin America.

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