The Voice of Online Marketing | MEDIA KIT | NEWS TIPS
The latest practical news and developments at the intersection of search, email,
social media, mobile marketing, web analytics, online advertising, ecommerce and more.
Marketing News on Twitter Interactive marketing RSS newsfeed

comScore Plans IPO

Internet measurement firm comScore has announced plans to file an IPO, reports PaidContent. The income from the IPO would be used to fund future acquisition and expansion plans; the number of shares to be sold has yet to be determined.
comScore hopes to raise up to $86.2 million in the initial public offering, reports the Washington Post, citing SEC filings.

Some three-quarters of comScore's revenue comes from selling data subscriptions. Approximately 12 percent of that comes from Microsoft alone. Nine percent of sales come oversees - a potential target of the planned expansion.

comScore was profitable throughout 2006 after two years of losses. The company currently finances $100 million in debt.

Credit Suisse Securities will manage the IPO with help from Deutsche Bank Securities; William Blair & Co.; Friedman, Billings, Ramsey Group; and Jefferies & Co.


Related Topics

Related stories:

Subscribe to MarketingVOX|News

Latest interactive marketing news Latest media planning news & facts Latest marketing data & research