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comScore Issues First Review of Asia/Pacific Internet Usage

The Asia/Pacific region accounts for one-third of the world's online population, with a wide range of Internet penetration rates - from 3 percent in India to 65 percent in Korea - according to comScore's first comprehensive review of Internet behavior covering 10 countries in the Asia/Pacific region, reports MarketingCharts.

Some findings from the May comScore World Metrix review (home and work locations, age 15 or older):

  • Nearly 284 million people accessed the Internet from either a home or work computer in the Asia/Pacific region - the equivalent of 10 percent of the Asia/Pacific population.
  • On average, each person in the Asia/Pacific region visited the Internet on 13.8 days of the month and spent 20.2 hours viewing 2,171 pages.
  • Those compare with the global monthly averages of 17.1 usage days, 25.2 hours, and 2,519 pages, indicating that the Asia/Pacific's PC-based Internet usage is somewhat lagging.
  • Yahoo sites are the most popular in the region, ranking in the top three positions in seven of the ten countries studied.

comscore-asia-pacific-online-audience-top-3-may-2007.jpg

MarketingCharts provides some country-specific findings from the comScore study.

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