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Last night in New York City, conference attendees witnessed the presentation of the IAB's third annual MIXX awards.

These accolades draw attention to outstanding merit specifically in interactive advertising, with dual regard to creativity and effectiveness.

The major honor, Best in Show, was awarded to Goodby, Silverstein and Partners, SF for "The Computer is Personal Again" for Hewlett-Packard. This campaign was perceived as the most successful effort in years on behalf of the computer brand.

The agency was also honored for its Rolling Rock campaign, winning Golds in both Digital Video and Viral, Word of Mouth, Peer to Peer Marketing.

Other winners included The Martin Agency, taking GOLD in Brand Awareness/Positioning, for its Barely There campaign, "The Invisible Look Bra Collection."

Arc Worldwide for Centers for Disease Control and Prevention won the GOLD in Public Service/Not-for-Profit for "VERB YELLOWBALL."

Hispanic GOLD went to The Vidal Partnership for Century 21 Real Estate LLC, "Beto Casas, Tu Consejero en Bienes Raices."

In the International realm, Profero received GOLD for "Follow the White Rabbit," a campaign for the MINI.

Judges for the awards consisted of marketing and advertising executives across all sectors, including leaders at HBO, Anheuser-Busch, Mastercard and L'Oreal Paris.

Submissions in 2007 saw a 40 percent increase from last year. The ceremony was emceed by comedian John Heffron.