Easy to tell
who Complex is after

Magazine publisher Complex Media is adding a dedicated unit to handle digital advertising and publishing.

Complex has found some success with an ad network made up of its own site, complex.com, as well as seven other sites covering lifestyle topics that appeal to its core male audience. The combined network, according to the publisher, boasts 45 million page views, with over half of monthly visitors between 21 and 29.

Complex has hired Mike Golden to head the new division. Golden will be tasked with staff the new unit as well as develop content and more. Other hires as part of the new digital focus include Chris Piazza as CTO and Jason Jercinovich as VP, content and production.

The publisher offers advertisers traditional ad types as well as fuller, more integrated campaigns like the roadblock effort it used to execute a network-wide campaign for Adidas.