'So that's what he's
been up to!'

Compete Search Analytics is now live at Compete.com, according to DM News.

The new tool uses billions of monthly search inquiries, performed at the six major search engines, to show site and keyword referrals, and site comparisons, all of which allow marketers to better optimize search campaigns.

Beta customer Tony Spencer said the new tool should be called "Log In to Your Competitor's Web Stats," since it's so helpful in weighing the competition online.

The search analytics tool is also sold on a pay-as-you-go basis, making it accessible for even small marketing companies.