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Commerce Department Opt-Out Idea Doomed | Mobile Ad Effectiveness Depends on Where Message Seen

Privacy:

  • A Commerce Department proposal to get mobile advertising firms to present an opt-out option for viewers is doomed to failure according to a university study showing that viewers are going to be confused by the process.

Mobile:

  • Context matters in advertising, and just where a viewer opens up a mobile message matters just as much, according to eConsultancy.

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