Seeking to carve out its own broadband video niche, Comcast has launched Fancast as a central point for online video, reports Adweek.

The site will be stocked with 10,000 videos, from full-length films to TV shows to short-form video. Much of that is pulled from content partners like Hulu, CBS, MGM and other networks.

The site will be monetized with banner and pre-roll ads. Comcast will sell banner inventory, with the contributing content partner maintaining control over in-stream ads.

Comcast plans to add social networking functionality, the ability to program DVRs online, and the ability to customized programming queues. Features will be added throughout the year.