The Voice of Online Marketing | MEDIA KIT | NEWS TIPS
The latest practical news and developments at the intersection of search, email,
social media, mobile marketing, web analytics, online advertising, ecommerce and more.
Marketing News on Twitter Interactive marketing RSS newsfeed
Advertisement
Advertisement
MARKETING JOBS

Comcast Scarfs Daily Candy Down for $125M


Tastes of peppermint

Daily Candy, a fashion and culture email newsletter and website for young women, was snapped up by Comcast for $125 million — incrementally higher than the $100M it asked for two years ago, reports The Wall Street Journal.

Daily Candy's 2.5 million readers — many of which are affluent women in urban areas — make it of interest to advertisers. Viacom considered buying the property for about $120 million but dropped out of the bidding in June, wrote Silicon Alley Insider.

The handover from Bob Pittman's Pilot Group, which took control in 2003 for a paltry $3.5M, will put Daily Candy in Comcast's Interactive Media division, home to online video service Fancast and movie ticket broker Fandango. The unit hopes to increase traffic by aggressively promoting its labels on Comcast's other web properties.

Founder Dany Levy will stay on as editorial director of the newsletter, continuing to publish 13 daily and eight weekly editions across 11 major US cities and London.

Last month women's network Glam Media began publishing its own Daily Candy-style newsletters. And Gay List Daily, a newsletter/website for gay readers inspired by Daily Candy, expanded to New York in June. (The 10-month-old company initially only served the Dallas market.)

Search

Related Topics

Advertisement
Related stories:

Subscribe to MarketingVOX|News

Latest interactive marketing news Latest media planning news & facts Latest marketing data & research