Tastes of peppermint
Daily Candy, a fashion and culture email newsletter and website for young women, was snapped up by Comcast for $125 million — incrementally higher than the $100M it asked for two years ago, reports The Wall Street Journal.
Daily Candy's 2.5 million readers — many of which are affluent women in urban areas — make it of interest to advertisers. Viacom considered buying the property for about $120 million but dropped out of the bidding in June, wrote Silicon Alley Insider.
The handover from Bob Pittman's Pilot Group, which took control in 2003 for a paltry $3.5M, will put Daily Candy in Comcast's Interactive Media division, home to online video service Fancast and movie ticket broker Fandango. The unit hopes to increase traffic by aggressively promoting its labels on Comcast's other web properties.
Founder Dany Levy will stay on as editorial director of the newsletter, continuing to publish 13 daily and eight weekly editions across 11 major US cities and London.
Last month women's network Glam Media began publishing its own Daily Candy-style newsletters. And Gay List Daily, a newsletter/website for gay readers inspired by Daily Candy, expanded to New York in June. (The 10-month-old company initially only served the Dallas market.)