Following a shoot-off with other major search players, Yahoo has been tapped to provide display and video ads on Comcast.net, reports AdAge.

The deal includes 80 percent of Comcast's inventory, with the remaining 20 percent to be sold in-house as part of larger deals. The deal is also restricted to Comcast's portal site and will not include other Comcast ventures, such as Fancast.

Yahoo's win equals a loss for AOL and Microsoft, both of which also responded to the Comcast RFP.

This is one of two ad projects Comcast is working on closing. The other, which covers search and text ads on the site, is still up for grabs. The winner of that contract will be named next month.