By finally measuring the viewing habits of college students away from home, Nielsen has provided sharply higher viewing numbers for some TV shows, reports The Wall Street Journal.

Initial numbers from Nielsen's first report on the viewing habits of college students show an increase in viewership of 60 percent for Comedy Central's animated show Drawn Together. ABC's medical drama Grey's Anatomy rose 50 percent. The sample size for this first phase of college measurement is very small, though, with just 130 students monitored across the country.

Even so, an increase in this demographic, highly sought-after by advertisers, can translate into significantly more money for TV networks. Despite the small sample size of the sample, Nielsen stands by the 130 number as adequate for extrapolation in determining viewing trends for the college audience.

Some experts in survey-taking, though, see it as far too narrow a group from which to base conclusions for the whole group. The participants were chosen because their parents' household is one already monitored by Nielsen.