Alloy Media + Marketing has been tapped for ad delivery by a network of college newspaper websites, reports MediaPost.

The College Newspaper Business and Advertising Managers network will allow Alloy to sell ads on its 130 partner sites. That adds to Alloys existing relationships with 2,400 college papers across the country.

Alloy will also run a series of seminars designed to help ad managers become better equipped for both old and new media sales.

College paper advertising has taken on increased importance in recent years because of the tremendous spending power of the average college student, and the high readership numbers of those papers.